Lauren Connor is the Marketing Coordinator at TidalShift (formerly SPM Lauren.) She gets things done. Her natural organizational skills and results-driven personality are enriched by her broad range skills in graphic design, digital marketing and publishing.

As a marketing coordinator Lauren has been instrumental in helping the company rebrand from SPM Learning to TidalShift. She is involved in the development of the TidalShift’s full range of communications and support materials including showcase planning and implementation, website development and marketing collateral.

Lauren’s 5 plus years of marketing experience has predominantly been focused in the academic publishing field. Her passion for education and learning lends itself well to her new role in training and development.

Lauren has a BA from the University of Toronto majoring in English and History, a Graphic Design certificate for both print and web from Humber College and George Brown College respectively.  She is currently completing her project management accreditation. In addition to marketing, social media and graphic design, Lauren enjoys yoga, travelling and outdoor sports and activities.